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My Campaign Management

How to Run A program

How to develop an awareness campaign in your entity?


The promotion of OSH culture in the Emirate of Abu Dhabi is one of the key strategic goals of Abu Dhabi Occupational Safety and Health Center (OSHAD).

To achieve this goal, OSHAD launches many programs and awareness campaigns every year in order to raise the awareness on the requirements of Abu Dhabi Occupational Safety and Health System Framework (OSHAD-SF).

Today, your entity can participate in these activities by launching, in collaboration with OSHAD, a small campaign in the entity, workplace or even unit in an easy and fast manner. OSHAD has made available all relevant materials for entities to use at any time.     

Below are the six easy steps needed to develop and launch a campaign:


  • Develop a Simple Plan

To start a campaign, you have to answer the following questions:

  • What are your goals and objectives?
  • Which audience is targeted? What are their characteristics and numbers?
  • How best to reach that audience (emails, brochures, awareness workshops, etc.)?

Knowing the answers for these questions in advance would help the campaign succeed. If ideas are clear, everything is simple and easy.


  • Visit OSHAD’s Website

OSHAD has dedicated a web page for each program or awareness campaign. The pages contain all relevant materials.



  • Download Awareness Materials

OSHAD offers plenty of awareness materials (booklets, posters, pamphlets, videos, etc.) for each program or awareness campaign. Entity can download these publications and print the number of copies needed. High quality printing can also be made and copies posted in the corridors and offices. In addition, OSHAD allows the opportunity for adding the entity’s logo on materials for a minimal fee.  


  • Organize Awareness Workshops

OSHAD posts presentations on its website for your OSH professionals to use in awareness workshops.  


  • Use All Available Media Outlets to Promote Your Campaign

For its various campaigns, OSHAD develops the key messages that entities should consider using in their media coverage. Various media outlets can be used by the entity to promote the campaign, to include:  

  • Social media: send awareness messages via the entity’ social media accounts and use a hashtag dedicated to the campaign.
  • Press release: post/circulate a press release on the campaign and mention OSHAD as the official sponsor of the campaign.
  • Emails: circulate the key awareness messages or campaign tips to employees.  


  • Spread Your Story and Obtain a Certificate of Appreciation

If you organize an event or campaign or contribute to the printing and distribution of awareness materials or any other activities in your entity or community, send OSHAD the case study, to include the summary procedures and activities you implemented.



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